Rigid software licensing and delivery options are frustrating today’s enterprise users, according to new research from Gemalto, a provider of security technology.
The company’s State of Software Monetization report shows that enterprise demands are evolving and software vendors and intelligent device manufacturers need to adopt flexible and adaptable licensing and packaging techniques in order to meet their needs.
“The way that software is consumed is changing; whether users only want certain features, to use it on the device of their choice, or only want to pay for what they use,” Shlomo Weiss, senior vice president, Software Monetization at Gemalto, said in a statement.
“Independent software vendors [ISVs] have to keep up with the changing demands of their customers,” Weiss said. “We see that piracy, reverse engineering, and deliberate and unintentional misuse are all still monetization concerns for ISVs. However, now more than ever, delivering software in ways that customers want to consume it is critical for creating a user experience that sells.”
The research shows that a majority of respondents (85%) think software vendors need to constantly adapt to evolving market needs. Nearly the same percentage of enterprise respondents (83%) said flexible software packaging and accessibility across multiple devices are extremely important to them. And four out of five respondents think software needs to be future-proof to be successful.
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