Each year DM Review and Gantry Group design and conduct the Annual DM Review Readership Survey, to get a pulse on market attitudes, spend patterns, needs and preferences for technology solutions in the "data management" technology category. In 2004 the technology categories included:
For the first time in the history of the annual study (conducted since 1998) the 2004 survey questionnaire presented respondents with some questions about the use and importance of ROI in measuring the business impact of IT investments. The results are intriguing and in this month's column, we will share our findings.
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