In the current economic scenario, it is a tragedy that the sophisticated technology that businesses have invested in is not being used profitably.

In a survey of Massachusetts technology companies by The Gantry Group and Collaborative Insight, a clear majority indicated return on investment (ROI) as the most important step in combating any downturn in their businesses. These technology and service providers emphasize basic management approaches, including cash-flow management, revenue growth and profitability. To accomplish these objectives, a large number reported that among the technologies they would employ is better market segmentation.

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