In the current economic scenario, it is a tragedy that the sophisticated technology that businesses have invested in is not being used profitably.
In a survey of Massachusetts technology companies by The Gantry Group and Collaborative Insight, a clear majority indicated return on investment (ROI) as the most important step in combating any downturn in their businesses. These technology and service providers emphasize basic management approaches, including cash-flow management, revenue growth and profitability. To accomplish these objectives, a large number reported that among the technologies they would employ is better market segmentation.
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access