REVIEWER: Suzanne Konstance, product director for Pitney Bowes' PitneyWorks.com.
BACKGROUND: PitneyWorks.com is Pitney Bowes' small- business Internet site where customers and other small businesses can purchase a variety of mailing, shipping and marketing products, and services that help small businesses obtain and keep their customers. Targeting the right audience is critical for small businesses. With USADATA's service, PitneyWorks gives its customers the ability to choose their prospects based on different targeting criteria. We needed an application that could provide accurate consumer and business list counts in seconds and then deliver the lists to the customer's desktop in minutes. It was important that the application meet the value and service level requirements upheld by Pitney Bowes.
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