Urban Insights Associates Inc., which provides transportation-specific consulting, services and technology, is launching a consulting and services practice aimed at helping the industry optimize resources deployed in urban transportation networks worldwide and improve the quality of service delivered to travelers.

“One of the biggest challenges facing the global transportation industry today is the massive amounts of rich data being gathered but underutilized by urban transportation enterprises,” Wade Rosado, director of analytics at Urban Insights, said in a statement. “By applying big data tools and transportation-specific data science processes, our consultants will transform the way agencies do business.”

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