Urban Insights Associates Inc., which provides transportation-specific consulting, services and technology, is launching a consulting and services practice aimed at helping the industry optimize resources deployed in urban transportation networks worldwide and improve the quality of service delivered to travelers.

“One of the biggest challenges facing the global transportation industry today is the massive amounts of rich data being gathered but underutilized by urban transportation enterprises,” Wade Rosado, director of analytics at Urban Insights, said in a statement. “By applying big data tools and transportation-specific data science processes, our consultants will transform the way agencies do business.”

The company, a wholly owned subsidiary of Cubic Transportation Systems, has predictive analytics tools and techniques that Rosado says will present information in data visualizations and help decision makers comprehend the factors that drive efficiencies. “When we identify stress points in the transportation network, we can help agencies define actions to remedy those situations,” he said.

Urban Insights says the transportation industry is already a leader in the volume and variety of data that’s generated by on-board sensors and data collection points introduced by passenger counting systems, vehicle location systems, ticketing and fare collection systems, and scheduling and asset management systems.

Existing data warehouses contain huge potential for gaining insights into planning and managing transportation networks, the firm says. Still, use of conventional data management tools and practices means these insights remain mostly hidden.

The technology supporting Urban Insights’ consulting and services practice is a distributed data management and processing platform built on Apache Hadoop. It’s capable of handling the large volume of data generated by systems supporting the transportation industry, the firm says.