December 15, 2010 ­­– New research shows that nearly 70 percent of respondents consider IT to be a key driver in assisting them toward reducing the cost of operations in small businesses. Market research company Techaisle surveyed 2,900 small businesses across the U.S., U.K., Brazil and Germany. 

Techaisle’s research affirms that small businesses are concerned about reducing operational costs of business. The top three IT initiatives for reducing operating costs include migrating from older technologies, maintaining and enhancing current IT infrastructure, and developing and implementing new IT applications.

In terms of implementing new IT applications, these small businesses are increasingly gravitating toward virtualization, business intelligence and collaboration. More than 30 percent of small businesses are either actively investigating or investing in these technologies, according to the newly released research.

Improving workforce productivity and improving effectiveness of sales and marketing are also on the agenda of small businesses to address increased competitiveness, a slow economy and overall uncertainty.

"IT managers should seriously look at their current IT infrastructure and make an assessment of what technology to keep and which areas to refresh,” says Anurag Agrawal, Techaisle.

Also of note is that nearly 40 percent of small businesses are looking at SaaS/cloud computing, business intelligence and virtualization, and that businesses in the one-to-four-employees category are looking to increase prices to offset their operations cost, according to Agrawal.

More research on the small business market is available here.

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