In his bestselling book How to Become CEO (Hyperion, 1998), author Jeffrey Fox described how one of the U.S. automakers, under mounting pressure for fuel efficiency during the 1970s energy crisis, called on its engineers to redesign its cars to be lighter. But the seasoned, veteran engineers argued that doing so was unsafe, impractical and impossible. So, the automaker brought in younger, newly minted engineers who unceremoniously proceeded to shed hundreds of pounds off the cars without negatively impacting safety. Unlike the longtime engineers, the newer engineers succeeded because they were not constrained by preconceptions as to what was possible. Essentially, they succeeded because they didn't know any better!

 

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