Unstructured data accounts for 90% of all digital information, and this content is locked in a variety of formats, locations and applications made up of separate repositories, according to new research from International Data Corp.

When connected and used properly, unstructured data typically can help companies increase revenue, reduce costs, respond to customer needs more quickly and accurately, or bring products to market faster, IDC said. The study looks at best practices and strategies to unlock the hidden value of information.

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