The cruel cost economy of the past two and a half years has struggled forward to a steady drum beat of cut costs, cut costs, cut costs. During this time, unmet end-user expectations for data warehousing have built up. This is driving an increase in spending expectations.
According to the February 2004 Data Warehousing Institute (TDWI)-Forrester Quarterly Technology Survey, 41 percent of practitioners expect spending on data warehousing to increase by 11 percent or more; and 25 percent expect an increase of more than 20 percent during the next budget period. This increased from 27 percent in May 2003, when 33 percent of respondents expected spending to increase by less than 10 percent and a whopping 38 percent were simply too unsure to make a prediction.1 In contrast, approximately 7 percent expect data warehousing spending to decline, and the number who are uncertain has declined to 24 percent (see Figure 1).
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