The idea of the “cloud” has reached a level of ubiquity, and widespread adoption is following suit. Cloud storage, backing up to the cloud, cloud computing — the basic premise remains the same: Virtualized networks of servers can create a central ecosystem that enables centralized data storage and access to various services and resources. At its core, the cloud enables organizations to store, access and manage data easily.

While the premise of cloud data storage isn’t new, the value that can be derived from such practices is ever-evolving — especially when it comes to analytics. If any hesitation exists about cloud storage, perhaps it’s the analytics possibilities that can help tip the scales in the cloud’s favor. In fact, it’s not just about the array of storage benefits, such as ease of use and convenience, or simplified backup and recovery. The value of analytics within a cloud environment must also be considered for the competitive edge it can offer an organization.

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