Universal Sports Network, a partnership between NBC Sports and InterMedia Partners, has rolled out the Brightcove Video Cloud online video platform to deliver live and on-demand sports coverage to its Web site UniversalSports.com, according to Brightcove, which provides cloud content services.

Universal Sports Network is said to be using Video Cloud to deliver more than 2,000 hours of original, Olympics, adventure and endurance sports programming to both Adobe Flash and HTML5 desktops and devices.

“Brightcove Video Cloud plays an instrumental role in meeting our aggressive requirements to offer significant quantities of both live and on-demand video content across multiple screens while providing a great viewer experience,” Elliott Gordon, vice president and general manager of digital for Universal Sports, said in a statement.

“Video Cloud also gives us access to critical analytics and reporting tools that we use to measure the performance of our programming and fine tune content” to best meet the demands of viewers and advertisers, Gordon said.




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