Unisys, SAS and SIGMA Marketing Group today announced Z3 Customer Analytics, a packaged business intelligence and marketing services solution. Z3 Customer Analytics transforms data gathered by customer relationship management (CRM) applications into intelligence that helps enterprises anticipate what their customers want and helps them map out how to capture their business.
Z3 Customer Analytics addresses the growing paradox emerging as CRM solutions become increasingly part of an enterprise's information portfolio: While companies amass more customer data, they struggle more than ever to understand and serve their best customers.
Z3 Customer Analytics delivers technology and services to help enterprises identify their most valuable customers, align selling propositions with customer values and measure the effectiveness of marketing campaigns. The result is reduced marketing costs, increased marketing return on investment and improved customer profitability.
Z3 CRM Analytics comprises best-of-class technologies and services for marketing and business intelligence:
- Unisys. Z3 Customer Analytics is powered by the ES7000 server from Unisys. With a full portfolio of servers available, Z3 Customer Analytics customers can closely manage their cash, meet their technology requirements today and grow incrementally as their needs expand. As the leading enterprise server for large-scale Windows business intelligence, ES7000 powers the analytical capabilities of many of the world's leading companies, delivering enterprise class performance, scalability and reliability with the superior economics of Microsoft Windows..
- SAS. Recognized worldwide as the leader in business intelligence solutions, SAS provides CRM software solutions for data access, management, analysis and presentation. Z3 Customer Analytics effectively uses SAS data mining technology for revealing and predicting customer preferences and market trends, high-end predictive analytics, advanced data management and easy-to- use data access interfaces.
- SIGMA Marketing Group. Marketing and analytical services from SIGMA Marketing, a leading CRM marketing services provider, provide proven statistical and analytical methodologies to profile and segment markets, construct predictive targeting models, analyze and interpret results and execute targeted strategies.
Z3 Customer Analytics automates workflow using SAS to access the data, transform and load it into the data mart, analyze it, run the analytical models, score the database and update the results.
The solution includes specific routines for the ES7000 environment that take advantage of the server's extended memory and I/O capabilities. It provides a tightly integrated technical foundation between the hardware and application software platforms and enables rapid implementation. In addition, it provides the marketing know-how to help customers move from data in a box to strategic programs built on customer intelligence.
An up-front Z3 Customer Analytics data assessment and economic opportunity analysis pinpoints and quantifies high-profit-potential business opportunities through mining of existing customer data. With this information in hand, the solution is tailored to address the highest return opportunities, thus ensuring an immediate focus on the right set of business opportunities and delivery of fast, measurable ROI.
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