Unisys, SAS and SIGMA Marketing Group today announced Z3 Customer Analytics, a packaged business intelligence and marketing services solution. Z3 Customer Analytics transforms data gathered by customer relationship management (CRM) applications into intelligence that helps enterprises anticipate what their customers want and helps them map out how to capture their business.
Z3 Customer Analytics addresses the growing paradox emerging as CRM solutions become increasingly part of an enterprise's information portfolio: While companies amass more customer data, they struggle more than ever to understand and serve their best customers.
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