Unica Corporation, a global provider of enterprise marketing management (EMM) solutions, announced it has entered into a definitive agreement to acquire Sane Solutions, LLC., a privately-held provider of Web analytics solutions. The purchase price is estimated to be in the range of $26 million to $28 million, consisting of $22.8 million in cash, and the remainder in Unica common stock, assumed liabilities and transaction-related costs.
Sane Solutions had 2005 revenues of approximately $6 million and is a provider of solutions for analyzing online customer behavior and Web traffic. Its flagship product, NetTracker, is differentiated from other solutions with its open architecture, flexible data collection and reporting, and on-premise as well as hosted deployment models. In comparison, most Web analytics providers rely on a proprietary data management approach which limits marketers cross-channel behaviors and to fully close the loop on internet marketing investments. In addition, most Web analytics vendors offer only a hosted model or incompatible combination of hosted and on-premise solutions, precluding users from easily bringing Web analytics in-house as their needs change.
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