Unica Corporation, a provider of enterprise marketing management (EMM) solutions, announced it has entered into a definitive agreement to acquire MarketingCentral, L.L.C., a privately-held provider of on-demand marketing resource management (MRM) solutions, for approximately $12.5 million in cash and transaction-related costs.

Additionally, integrating MarketingCentral with Unica's Affinium Plan will enable the company to offer a 'best of both worlds' solution - an enterprise-class MRM system connected to a secure, on-demand collaboration space for working with dispersed project teams and outside partners.

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