"When I was 11, I won the city of Taipei's young artist award," remembers Yuchun Lee, co-founder and CEO of Unica. A few years later, in an interview for his high school yearbook, the talented artist recalls, "I proclaimed that I was going to MIT to obtain an architectural degree."

It is obvious that this plan was supplanted. How did a man with a penchant for design become the CEO of Unica, the company that provides award-winning enterprise marketing management solutions?

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