Unica Corporation, a global provider of enterprise marketing management (EMM) solutions, launched Affinium 7, the most comprehensive update of its marketing software suite to date. Affinium 7 delivers a rich set of new EMM capabilities including: dynamic, scalable offer management; flexible response tracking; extensive user-definable reporting; robust resource management; integrated Web analytics; and cross-organizational collaboration.
Extensive support for the new Affinium 7 platform comes from Unica's partners. Among those planning to enhance their own service and product offerings with the new EMM capabilities are Epsilon, Harte-Hanks and Quaero primarily in the North American market, and Wegener and CDMS in Europe.
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