Unica Corporation, a global provider of enterprise marketing management (EMM) solutions, launched Affinium 7, the most comprehensive update of its marketing software suite to date. Affinium 7 delivers a rich set of new EMM capabilities including: dynamic, scalable offer management; flexible response tracking; extensive user-definable reporting; robust resource management; integrated Web analytics; and cross-organizational collaboration.

Extensive support for the new Affinium 7 platform comes from Unica's partners. Among those planning to enhance their own service and product offerings with the new EMM capabilities are Epsilon, Harte-Hanks and Quaero primarily in the North American market, and Wegener and CDMS in Europe.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access