Unica Corporation , a global provider of enterprise marketing management (EMM) solutions, announced the latest version of its Web analytics solution, Affinium NetInsight 7.1. Innovative capabilities in Affinium NetInsight 7.1, including real-time visual exploration capabilities, will enable online business marketers to optimize Web sites and Web 2.0 applications with broader, more comprehensive analysis of customer behavior.

Unica's enhanced Web analytics solution offers the industry's most user-friendly, intuitive graphical reporting and exploration capabilities. With Affinium NetInsight, marketers quickly access detailed insight and analysis of web site visitors' online activity and create custom reports with just the click of the mouse. The reporting allows companies to explore geographic, demographic and other relevant segmentation of customers to enable smarter decision-making and marketing action. These visual exploration features provide a charted view of customers' online activity across Web sites and even the most complex Web 2.0 rich Internet applications (RIAs).

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