Unica Corporation, a global provider of enterprise marketing management (EMM) solutions, unveiled its new vision for EMM and demonstrated new product modules at its global customer conference. More than 600 customers, partners, analysts and industry luminaries gathered in Las Vegas at Unica's Marketing Innovation Summit to hear new details on the company's vision for unleashing the "Power of One" for marketers and to share success stories for how EMM is delivering measurable value to businesses every day.
Unica unveiled a new offering in its family of solutions for cross-channel analysis - Affinium Insight - an analytics solution that allows marketers to select and focus on a unique "set" of data. Affinium Insight enables visual exploration, drilling and integration to Affinium Campaign, enabling users to take action on their findings. Designed for the relationship marketer, Affinium Insight provides marketers with the power to analyze, understand and leverage the cross-channel buying experience. It provides each marketer with a custom dashboard for insight into the customer behaviors, campaigns and results they most need.
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