Unica Corporation, a provider of award-winning enterprise marketing management (EMM) solutions, announced Affinium 6 featuring a new, intelligent lead management module and significant enhancements to its campaign management, e-marketing, real-time, planning, optimization and analytic capabilities. Affinium 6 an integrated, end-to-end solution for managing brand, interactive, event and direct marketing across an organization, improving marketing speed and effectiveness. World-class organizations, such as Scotiabank and WearGuard-Crest, will be among the first to take advantage of Affinium 6's new functionality.

Designed by marketers for marketers, Affinium combines analytics, automation and collaboration for a powerful and flexible solution. Affinium 6 provides the unique ability to define and manage strategic customer segments and reusable offers, using a single interface for managing and integrating all types of campaigns – traditional batch-style, event-triggered and dynamic recommendations across real-time inbound contact points – for optimized customer dialogs.

New features of Affinium 6 include:

  • A new module for intelligent lead processing and analysis enabling timely and effective customer acquisition and cross-selling;
  • Support for SMS wireless messaging for additional right-time marketing opportunities;
  • Integrated content mark-up and approval management for increased speed-to-market and reduced compliance risk;
  • Reusable templates, customizable metrics and built-in best-of-class processes for improved ease of use;
  • A unified interface for designing all types of customer interactions – real time, event-triggered and batch – for delivery of a consistent customer experience;
  • Real-time reporting with integrated, flexible templates for analyzing key marketing dimensions – campaigns, channels, offers and segments;
  • Easy-to-use visual segment analysis and selection for automated campaign creation; and
  • Dynamic offer serving capabilities for increased revenue and profitability.

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