Unica Corporation, a worldwide provider of enterprise marketing management (EMM) solutions proven to reduce marketing costs and increase ROI, today announced the addition of two new consulting services – Affinium Operational Services (AOS) and Affinium Innovation Services (AIS) – to its Unica Consulting Services portfolio. These two new programs enable customers to maximize their Affinium investment through innovative strategies, techniques and recommendations. Available now, AOS and AIS programs are delivered by experienced and skilled Unica consultants and partners with deep product knowledge and extensive cross-industry marketing experience. With these new services, Affinium customers can optimize their marketing performance and advance their competitive edge.

For customers currently using Affinium, AOS offers both the services and resources to expand their use of Affinium within their organization. AOS programs include:

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