Unica Corporation announced the general availability of Affinium 5 at the NCDM winter conference in Kissimee, Florida. The new release delivers a marketing solution that provides intuitive functionality for managing and deriving increased value from the entire marketing process – from strategic planning and budgeting to predictive analysis and cross-channel relationship optimization to campaign execution, resource management and closed-loop analytic reporting. Affinium 5 offers this complete set of functionality. Featuring significant enhancements to its campaign management, e-marketing, resource management and optimization capabilities, Affinium facilitates efficient cross-organization collaboration, workflow and the accessibility of marketing technology, while increasing organizational agility and reducing time to market.

Affinium 5 provides organizations with a complete set of tools for dynamic, customer-focused marketing. Additionally, Affinium is modular, so organizations can choose the functionality they need now and add capabilities over time. New functionality includes sophisticated relationship optimization; marketing content management; advanced real-time e-mail marketing capabilities; and new rapid start templates for planning and managing marketing initiatives such as marketing events and cross-channel acquisition campaigns. Utilizing these new enhancements, both Fortune 100 and smaller organizations can capitalize on market opportunities by rapidly responding to changing market conditions and customer demands.

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