Unica Corporation, a global provider of enterprise marketing management (EMM) solutions, announced the introduction of Affinium NetInsight for enterprises seeking to optimize Web sites, Internet marketing and the cross-channel experience for their customers and prospects. Leading the next generation of Web analytics, Affinium NetInsight is the most open and flexible solution available, uniquely combining exploratory power with an intuitive interface, to deliver business-critical insights for improved customer acquisition, retention and value.
With Affinium NetInsight, Web analytics can be integrated with other customer data across the enterprise to create a comprehensive view of customers and their preferences. The unique open architecture facilitates easy integration of the web analytics data warehouse with legacy business intelligence (BI) solutions. Externally-stored customer and product data is easily integrated into reports generated by Affinium NetInsight, improving report usability and value.Additionally, when marketers use Affinium NetInsight in conjunction with other modules in Unica's Affinium Suite, they can automate precision marketing based on their web and cross-channel knowledge and close the loop across customer touchpoints, delivering speed to market and improved results. For example, companies can automate the end-to-end process for lead generation from pay-per-click advertising to lead capture, prioritization, enrichment and distribution, to tracking and measuring effectiveness; tie offline purchases to search engine marketing to improve measurement and decision making; and easily incorporate web behavior into customer segmentation and profiles for improved targeting both offline and in real time .
Affinium NetInsight's intuitive, next-generation marketing user interface empowers users to go beyond "canned" reports to slice and dice any metric for information on how to improve results immediately. But, unlike other solutions, Affinium NetInsight goes even further. On a "self-serve" basis, users can easily create their own reports with Affinium NetInsight's unique drag and drop capability without having to wait days for IT or service providers to create new reports for them.
Other Affinium NetInsight capabilities to streamline analysis and improve decision-making include:
- Overlay visualizations to pinpoint the most and least popular areas on each Web page
- Scenario funnel visualizations that model customer behavior across visits, not only based on page views, but on business events
- Customizable key performance indicators (KPIs) to express Web metrics in language specific to any business
- Role-based dashboards that allow users to view key trends at a glance
- Drill-anywhere, trend-anything capability across all reports, dashboards and KPIs for deeper metrics and detail
- Interactive A/B analysis for evaluating any criteria
- Real-time reporting
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