Unica Corporation, a worldwide provider of enterprise marketing management (EMM) solutions proven to reduce marketing costs and increase ROI, announced it acquired Marketic, a subsidiary of Groupe DDB in France, the second largest global communications group. Marketic is the leading provider of campaign management software in Europe. As a result of the acquisition, Unica has secured the leadership position in the French and Southern European markets as well as in new industries such as automotive and energy. In addition, the deal expands Unica's worldwide customer base to over 300, making it the largest provider of marketing software globally.
Unica will continue to sell Marketic solutions, which include software for campaign management and loyalty marketing. In addition, Marketic's customers will benefit from the added capabilities available in Unica's Affinium Suite, such as predictive analysis, data mining, multichannel campaign optimization, real-time event triggers and marketing content management.
Building on its two-year presence in the United Kingdom and now in France, Unica also will benefit from Marketic's strong presence in the Benelux countries (Belgium, Netherlands, Luxembourg) and Spain. From this strong base, Unica plans to expand across Europe
The Affinium Suite is fully internationalized with Unicode support and will be available in a localized version for the French market starting in June 2003.
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