Unica Corporation, a global provider of enterprise marketing management (EMM) solutions, announced enhancements to its Affinium Suite of software products. Unica's Affinium 6 provides a full spectrum of capability to improve the marketing process and shape the entire customer experience. Offering marketing and customer analysis, demand creation and marketing resource management, Affinium serves as the customer interaction hub within an organization, enabling companies to deliver optimized customer interactions across all channels and touchpoints, intelligently, rapidly, and effectively. The new enhancements to Affinium deliver precise, right-time marketing with higher-performance and scalability, and improved response rates in real-time channels.

With the goal of helping marketers solve real business challenges, the updated Affinium 6 gives marketers the capability to develop deeper customer understanding and deliver more personal and compelling marketing throughout the customer lifecycle. It also enhances the measurement, accountability, and agility of the marketing organization. Providing a combination of usability and power, Affinium is based on an open, scalable architecture that is interoperable with numerous databases, and integrates with sales force automation software, call centers, web sites, and other enterprise applications.

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