Unica Corporation, a worldwide provider of award-winning enterprise marketing
management (EMM) solutions, announced a strategic alliance with Biz360 Inc., the industry leader in global reputation and brand analysis, to help joint customers enhance marketing performance measurement. Biz360's market intelligence application, Market360, empowers decision-makers to objectively measure, understand and compare the public perception of their companies, brands, products and competitors. Under the terms of the agreement, the two companies will integrate Market360 with Unica's Affinium Suite to allow marketers to more effectively and accurately monitor their integrated marketing and communications programs' effectiveness and ROI - ultimately translating into improved customer influence and revenue.
As marketers adopt Unica's marketing resource management solution, Affinium Plan, they are able to monitor, measure and prove the value of all aspects of their marketing. Market360 allows marketers to measure communications performance, analyze competitor positioning, uncover industry trends and issues and discern analyst influence in the marketplace. By integrating Market360's active market intelligence into Affinium Plan and its marketing dashboard, joint customers are able to track their communications programs seamlessly along with all other initiatives.
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