UBS Joins Artificial Intelligence Fray with Amazon Partnership

By
  • Andrew Welsch
Published
  • October 28 2016, 6:30am EDT

Could UBS clients soon be serviced by voice-controlled AI?

Maybe not yet, but a new pilot program between the bank and Amazon's Alexa service is testing the frontiers of both science fiction and wealth management.

UBS' partnership with Amazon will enable clients and non-clients of the bank to get answers to financial and economic questions, ranging from what is inflation to how the U.S. economy is faring.

It's the latest example of how wealth management firms are experimenting with new technologies such as data analytics and artificial intelligence to expand or reinvent the business. Bank of America Merrill Lynch recently unveiled "erica," a virtual assistant to be integrated next year into the company's mobile banking app. The AI-powered program will analyze clients' accounts, answer their questions and may even anticipate their financial needs, according to the bank.

Many firms have also been unveiling plans to roll out robo-advisers and other automated investing services. Earlier this year, UBS struck a deal with technology developer SigFig to create digital advice tools for its roughly 7,100 U.S.-based advisers.

These and other moves indicate how large financial institutions are better preparing themselves for how technology can and is rapidly changing the business, said Lex Sokolin, Autonomous Research's global director of fintech research.

"The holy grail of a chatbot or virtual assistant is to help you adjust your behavior, telling you when to save more or spend in order to reach certain goals," Sokolin said. "I think if you look out a few years from today, it's not that far from budgeting and personal financial management to full financial planning."

Testing the waters

Amazon bills Alexa as the "brain" that powers its Echo and Echo Dot devices, voice-controlled speakers. Users can ask Alexa a number of questions or requests, from, "What's the weather today?" to "Play NPR." Responding in a woman's voice, Alexa gives immediate answers. It can even tell jokes.

The interface is relatively simple; a user needs only ask a question that begins with Alexa's name. In launching it in the U.K. last month, Amazon suggested various ways British consumers could use the service: "Alexa, did Chelsea win?" or "Alexa, add 'bread' to my shopping list."

UBS' pilot program, which will be based in the U.K., involves a limited test group comprised of clients and non-clients of the firm, a spokesman said. UBS aims to identify and rank what future services might work well and how comfortable clients are with interactive interfaces such as Alexa.

"It's a toe in the water," the spokesman said.

Users who are UBS clients will not be able to check on the status of their portfolios — yet. The firm said it will refrain from linking to client data for confidentiality and security reasons. Sokolin said that conversational interfaces such as Alexa have become much better due to improvements in AI and natural language processing programs. "They're not dumb like the early ones were in the 1990s where you needed to say exactly the right thing," he said.

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