From time to time BI practitioners ask me to recommend some books on business intelligence. However, they aren't looking for books for themselves - they know which volume or article to dive into, based on today's project or crisis - but rather something that will explain BI to an important manager or peer. They're looking for a clear overview of the discipline - and know that the technical, arcane books they read will instantly put a business reader to sleep.
"Come, on," they say, "you must know something I can pass along to my counterpart so he has a clue what I'm talking about when I say 'OLAP cube' or 'data mart.' If he isn't comfortable with BI and its business value, I know he's not going to champion my projects on the business side of the house - and in these days of tight budgets, I need that kind of support. Help!"
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