During the past six years, our organization has focused on delivering enterprise metadata under a strategy that has served us well. This month I want to do the "Full Monty" and provide a deep dive into the specifics of our strategy. For many years, I struggled with just how to describe our model and many times failed to communicate it appropriately. In the December 2005 issue of Harvard Business Review, Geoffrey Moore describes two compelling business strategies that businesses such as IBM, Intel, Amazon, and many others perform. The complex solution model creates value by providing a custom solution while the standardized model creates value by serving a large population of users. Figure 1 provides a view of these two strategies with several modifications from the author's original article that make it easier to apply to the metadata world.

Figure 1: Complex and Standardized Metadata Solutions

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