July 5, 2011 – Twitter is looking to increase its social data processing capabilities with the announced acquisition of BackType, a San Francisco social media analytics startup.

BackType tools rate, link and follow engagement for publishers with their social platforms like Twitter. BackType stated Twitter plans to implement its offerings like Storm, a real-time processing system it likened to Hadoop in its capabilities with handling large streams of data from varying sources. The BackTweets product will now be offered to current users for free, thought they will not accept any new registrations for BackTweets and plan to discontinue the BackType product and API services, according to a news release.

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