Forrester Research in a report released in October noted that social media site Facebook was failing marketers, not delivering on its promise to revolutionize marketing. Now in another report the firm is questioning the marketing value of Twitter.
According to new Forrester data, 60 percent of companies market on Twitter today, but just 55 percent of Twitter marketers are satisfied with the business value they achieve. Less than half are satisfied with the site as a marketing partner.
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