Do you know how to turn your company's customer data into bottom line revenue and profits? According to Forrester's report Turning Data into Dollars, "collecting and analyzing data is a business critical activity [and] turning information into insight will soon become a key success factor for companies of all stripes." An Analytical CRM Backbone is the answer.

Discover how an Analytical CRM Backbone can integrate all your customer data and provide you the insight that will allow you to determine cross-sell and up- sell opportunities, predict customer attrition and understand the profit potential of your customers. View the MicroStrategy webcast at your convenience: _news2

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