How much time in a day do you spend on a smart device? As we become increasingly reliant on technology in our personal and professional lives, the abundance of information online and across our devices can overwhelm even the most technically savvy individuals. Today’s most advanced smart phones can store 128 gigabytes (GB) of internal memory.

While this is an impressive amount for such small devices, the world generates 2.5 exabytes, or 2.5 billion GB, of data every day, resulting in a new found challenge for businesses. The challenge becomes - how do we bypass the overabundance of data available to make practical use of the most valuable information? The answer is smart data, a universally applied concept across industries.

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