Turkcell is Turkey’s leading provider of mobile communication services (MCS) and is the third-largest European MCS provider, based on customer subscriptions as of Q4 2007. Offering a wide range of wireless and associated services, Turkcell has a reputation as an innovator in applying technology to achieve excellence in customer relationship management (CRM).

In the mobile telecom industry, each customer encounter represents an opportunity to increase customer satisfaction and potentially up sell additional products. Therefore, our salespeople and managers must have fast, ready access to high-quality, up-to-date information. Adding to this need for timely, accurate information, customer volume is another significant consideration. On a daily basis, almost 200,000 business transactions are executed by salespeople on our corporate sales force automation (SFA) system for up to 2 million corporate lines, resulting in almost 500,000 new transactions on the current CRM system.

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