With the Fourth of July holiday right around the corner and summer months ahead, millions of people taking trips will surreptitiously add to the massive streams and clusters of travel data. In that spirit, a big name in analytics has taken a crack at the turbulence and potential of big data in the travel industry.

Thomas Davenport, research director for the International Institute for Analytics and visiting professor at Harvard Business School, had extensive conversations with nearly two dozen airlines and online travel sites for his new report, entitled “At the Big Data Crossroads: Turning Towards a Smarter Travel Experience.” Davenport says the report is an effort to get a snapshot on the adoption of advanced analytics technology and processes by a few leaders in the global travel industry, which was “one of the earliest to pursue various forms of information management analytics.” 

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