George would like to thank Michael Contrada and Bhavana Devulapally from Palladium Group, Inc. for their helpful input to this column.
Strategic initiatives are the currency of strategic management. They are the programs and projects undertaken to transform "business as usual" to capture new markets or exploit productivity gains. Strategic initiatives demand corporate funding and boardroom visibility. Most corporations maintain a portfolio of strategic initiatives, or calculated bets on the future, that they actively manage in an attempt to control their destiny.
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