With the general uses of business intelligence (BI) shifting, achieving operational BI is becoming more realistic. Mass deployments and embedding BI within daily operational processes are becoming the goals of many organizations that are ready to move beyond online analytical processing (OLAP) and ad hoc reporting. Additionally, with a number of newer entrants to the market that focus on embedding analytics on top of operational solutions or that offer mass deployments at a fraction of the cost of leading vendors, the ability to deploy these solutions is within an arms reach of many organizations that wouldnt have considered it a possibility before.
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