Extensive Google searches to locate current statistics on the size and growth rates of big data failed me today. I then realized why. Growth rates are so large and so dynamic; few, if any, are attempting to predict how much data is really out there. In our multichannel world, there’s simply too much data to digest. The variety of data, growth in unstructured data and challenges deciphering it prevent transformation from noise to meaning, and no industry is immune from this monumental shift in data complexity.

There are some rays of hope. Newer sources of data including Open Linked Data (LOD) are available. It’s free of charge, used by few, understood by less and powerful enough to distinguish you from the pack. The growth in unstructured data is running at breakneck speed and organizations are scrambling to keep up, but with the proper technology some are succeeding. These progressives have found a way to transform, connect, organize, query and analyze information to achieve big data enlightenment.

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