Trans Financial, Inc., is a financial services holding company headquartered in Bowling Green, Kentucky, operating primarily in Kentucky and Tennessee. The company serves business and consumer customers through its financial sales centers, a 24- hour call center, direct sales teams and wholly owned brokerage and mortgage affiliates. Trans Financial stock is traded on the Nasdaq National Market tier of the Nasdaq Stock Market under the symbol TRFI.

To many in the finance industry, data warehouses are tools for financial forecasters, statisticians, portfolio investors and marketing analysts who tirelessly sit at their PCs looking for obscure insights and patterns in the data to uncover the "next big idea." At Trans Financial, the data warehouse vision goes further, all the way to the front lines of the business.

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