AptSoft Corporation, a provider of complex event processing (CEP) technology, announced that TotalMove, a national consumer real estate and moving services company has chosen AptSoft Director for CEP 4.0 to help scale and automate lead processing by its call center. TotalMove, Inc. provides personalized real estate planning assistance to home sellers and buyers. Its one-stop solution for real estate and move related needs includes real estate agent selection, mortgage, insurance, moving and van line services, utility transfers and more.
TotalMove chose the advanced complex event processing capabilities in AptSoft Director for CEP 4.0 to power its improved lead management processes, including responding to customer requests in a more targeted fashion and automating the dissemination of more personalized follow up via the Web and hard copy fulfillment. The TotalMove Web site draw more than 500,000 visitors each month, while the company has over 750 brokers and 90,000 agents in 3,000 offices nationwide as part of its real estate network.
Complex event processing is an emerging class of technology that lets business transcend the limitations of current technologies such as business process management and business rules engines in addressing non-linear event- driven, dynamic, closed-loop business processes. As part of a service-oriented architecture (SOA), CEP can readily identify, correlate, evaluate and act on the myriad event patterns involved in orchestrating complex business processes, like those found in such areas as fraud, compliance and cross-sell.
AptSoft Director 4.0 for CEP represents a milestone in the development of functionality required for true complex event processing. Running in Windows, Unix or Linux environments, business-level users can employ the Director Design Center to create and link individual event handling rules into non- linear, event-driven, workflow-like structures called "EventFlows," and also define automated "Interaction Policies" that discover, correlate and respond to intricate cross-application event patterns.
AptSoft's CEP technology platform allows a much finer grained response by correlating the timing and sequence of visitor activity to determine the context of their request, allowing TotalMove to provide more focused dialog and targeted assistance to consumers.
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