CAMBRIDGE, Mass., Jan. 29, 2001 Torrent Systems, Inc., a provider of enterprise analytic customer relationship management (CRM) solutions, announced Orchestrate 4.5, the latest version of its customizable component-based analytic CRM solution for the enterprise. Orchestrate 4.5's support for Torrent's WebHouse and enhanced Oracle support make Orchestrate a robust analytics solution for data service providers, click-and-mortar businesses, systems integrators and top tier Web sites, as well as brick-and-mortar businesses.
Orchestrate 4.5 supports Torrent's WebHouse, an Orchestrate library that allows businesses to add large volumes of clickstream data to their demographic and transactional data for seamless transformation and analysis. WebHouse draws upon Orchestrate 4.5's component-based parallel processing framework to enable scalable Web reporting and clickstream analysis applications. By integrating clickstream data with demographic and transactional data, WebHouse allows businesses to gain a more refined insight about their customer's behavior, thus enabling companies to more accurately personalize in real-time the content delivered to those customers.
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