Cambridge, Mass., Feb. 29, 2000 Robert L. Utzschneider, founder and vice president of market development for Torrent Systems, Inc., will speak at WebMiner Bootcamp 2000 on Wednesday, March 23 at 11 a.m. at the San Francisco Marriot Fisherman's Wharf. Attendees will learn how to build next-generation Web usage mining systems that exploit innovative parallel technology and scalable analytics to enable e-business and click-and-mortar companies to better convert visitors into lifetime customers.
Next-generation Web usage mining offers users the ability to analyze massive volumes of clickstream data, integrate the data seamlessly with transaction and demographic data from offline sources and apply sophisticated analytics for Web personalization, e- CRM and other interactive marketing programs. Utzschneider will present Web usage mining case studies based on experiences with the several of the most heavily trafficked sites on the Internet.
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access