The Chief Marketing Officer (CMO) Council, an organization of more than 700 senior marketing executives representing technology companies with more than $450 billion in combined annual revenue, will convene a New England program for members from 4:00 pm to 6:00 pm ET on April 28 at the Cambridge world headquarters of Akamai.
Dubbed Taking Marketing to the MAX - How to Scale, Skill and Score with the Web, the gathering will focus on how the Internet is transforming marketing practices, processes, programs and performance measurement. The discussion, led by senior executives from Akamai, HP, Microsoft and Digitas, will include a special presentation by Akamai co-founder and chief scientist Tom Leighton, who is a member of the President's Information Technology Advisory Committee (PITAC). Panelists include:
- Michael Ruffolo, Chief Operating Officer - Akamai
- Marc Jourlait, VP of Enterprise Marketing Programs - HP
- Greg Johnson, President of Marketing Agency Services - Digitas
- Dustin Grosse, Sr. Director - Microsoft Real-Time Collaboration Business Unit
Registration information is available online at www.cmocouncil.org or contact Catherine Leahy at 650-328-5555, ext 115.
Event Background Information
The Internet is fast becoming the most preferred, powerful, and persuasive channel of personalized communications for technology marketers. Web-enabled Internet applications now make marketing campaigns, events and programs more accurate, effective, productive, and predictable. They have become critical to reaching, influencing and shaping perceptions and actions among key constituencies, stakeholders and customers. Marketing practices and go-to-market processes are being optimized and accelerated through the use of scalable e-business infrastructures, innovative marketing resource management solutions, secure content delivery platforms, advanced analytics and e-metrics.
Large-scale, multichannel campaigns are driving millions to the Internet to compete in contests, download rich media content, view live video events, or sample new products and services on high-performance Internet sites. New digital marketing programs are outperforming traditional telemarketing, mail order and direct response advertising functions when it comes to lead generation, customer acquisition and site traffic building. In addition, the Web has become a rich channel for real-time market interaction, intelligence gathering, knowledge brokering, customer intimacy, word-of-mouth and affinity/loyalty. Not surprisingly, it has also demonstrated its ability to measurably improve brand awareness, recognition and value while also advancing extranet collaboration and performance among channel members and business partners.
Despite its growth, acceptance and adoption as a marketing medium, the Internet is filled with pitfalls, problems and unpredictability. Digital rights issues, privacy laws, spam controls, virus outbreaks, network traffic congestion, cyber attacks, identity theft, frau, and intrusions can seriously challenge the deployment and management of Internet marketing sites, applications and events. Event participants will have the chance to discuss the hiccups and hurdles, the failings and foibles, as well as the risks, rewards and realities of running Web-centric marketing operations.
The program includes a tour of Akamai's Network Operations Center, which manages and provides visibility across the worlds largest distributed, on-demand computing platform with 14,000 servers deployed across 1,100 networks in 71 countries. Participants will understand how this sophisticated infrastructure enables predictable, scalable and secure e-business for more than 1,000 enterprises and government agencies worldwide.
The CMO Council is a private, non-profit organization dedicated to high-level knowledge exchange, thought leadership and personal relationship building among nearly 1,000 senior marketing and brand decision-makers in the global technology industry. Members collectively represent companies with over $450 billion in annual revenue and more than $40 billion in annual marketing spend. The CMO Council is based in Silicon Valley with regional chapters convening in technology centers worldwide under the auspices of GlobalFluency, The Independent Network of Influence, which has 40 offices in 30 countries.
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