Over the next 12 months, the most important business priority companies will focus on with regard to social technologies is promoting the company, products and/or brands, according to a new study from International Data Corp. (IDC).

About one quarter of the 700 U.S. senior executives IDC surveyed earlier in 2014 cited this as the top priority. Generating revenue through direct sales is a top priority for 19% of the respondents, and 14% prioritize communicating to internal business colleagues.

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