The market for master data management (MDM) solutions to address customer data is in tremendous flux and growing rapidly - e.g., IBM's September 2005 acquisition of customer data integration (CDI) software pioneer DWL. Further "buzz" proof is that during the past six months, leading industry analyst firms have recognized CDI as a vital IT strategy:

Clearly, CDI is an increasingly critical business strategy as well as a competitive differentiator for the world's largest software vendors (IBM, Oracle, SAP, Siebel) with a flurry of best-of-breed vendors (Initiate Systems, Purisma, Siperian), systems integrators (Accenture, Alliance, BearingPoint, IBM Global Services) and data service providers (Acxiom, Dun & Bradstreet, Experian) all chasing this market. While most enterprises have infrastructure initiatives based on the technology platforms of strategic IT partners such as Oracle/PeopleSoft, SAP and Siebel, more than 75% of the IT professionals recently surveyed by the CDI Institute are actively considering purchases "outside the family" to facilitate connectivity between customer-facing applications and processes.

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