March 5, 2010 - 2010 may bring some relief to the economic decline, and indications show that companies are starting to shift their focus from survival to revival.

Vickie Farrell, Manager, Market Strategy, Business Intelligence Solutions, HP Software & Solutions, explained that the list of trends was developed in part out of surveys HP conducted at popular business intelligence and data warehousing conferences throughout 2009. “The responses reveal that people are getting serious,” said Farrell. Much of that focus is on BI which, in spite of some characteristics of a mature market, remains a source of relative growth and innovation.

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