In The Pyramid Climbers, Vance Packard said, "In essence leadership appears to be the art of getting others to want to do something you are convinced should be done." I noted the words "to want" in the statement as I thought about the many data warehouse leaders I've had contact with over the years. Promises, incentives, threats and other extrinsic factors can always be used to motivate. Managers are famous for these tactics, but the true leaders operate differently.

In The Data Warehousing Institute's salary survey this year, the largest percentage of respondents identified their primary role as "project manager." However, management and leadership are not synonymous. Here, I will distinguish them by the ability to achieve intrinsic motivation of others. Successful business intelligence/customer relationship management (BI/CRM) needs people to step up to the leadership challenge. To this end, I present the top 10 (top 5 this month) factors that make a strong BI and CRM leader.

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