In the ongoing worldwide series of CDI-MDM summits, I have had the opportunity to review and collect customer data integration (CDI) and master data management (MDM) best practices based on discussions with more than 500 CDI-MDM project leads and members - primarily enterprise and data architects, CTOs and data stewards. This column provides a synopsis of the top 10 best practices applied by IT organizations during their CDI-MDM solution evaluations.

Executive-level sponsorship. Most CDI-MDM projects are brought about by critical business priorities - e.g., inability to cross-sell across lines of business, sullying of the brand due to poor service, inability to execute marketing and service levels based on total lifetime value of the customer, etc. Typically, a high-ranking business executive is essential to communicate the critical success factors and the ongoing metrics of success as the initiative rolls out.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access