In the ongoing worldwide series of CDI-MDM summits, I have had the opportunity to review and collect customer data integration (CDI) and master data management (MDM) best practices based on discussions with more than 500 CDI-MDM project leads and members - primarily enterprise and data architects, CTOs and data stewards. This column provides a synopsis of the top 10 best practices applied by IT organizations during their CDI-MDM solution evaluations.
Executive-level sponsorship. Most CDI-MDM projects are brought about by critical business priorities - e.g., inability to cross-sell across lines of business, sullying of the brand due to poor service, inability to execute marketing and service levels based on total lifetime value of the customer, etc. Typically, a high-ranking business executive is essential to communicate the critical success factors and the ongoing metrics of success as the initiative rolls out.
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