Social media in all its forms - blogs, social networks, forums, file sharing, wikis and the rest - continues to evolve at a head-spinning pace. But for marketers and IT departments, it has already moved past the initial "wow" phase to become a can't-ignore business tool. 

Yet "can't ignore" isn't the same as "can manage." There are thousands of software applications to help you monitor and interact with social media. Picking your tools is a major project in itself. To bring some order to this process, first, step back and define your objectives. Common social media applications include:

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access