Social media in all its forms - blogs, social networks, forums, file sharing, wikis and the rest - continues to evolve at a head-spinning pace. But for marketers and IT departments, it has already moved past the initial "wow" phase to become a can't-ignore business tool.
Yet "can't ignore" isn't the same as "can manage." There are thousands of software applications to help you monitor and interact with social media. Picking your tools is a major project in itself. To bring some order to this process, first, step back and define your objectives. Common social media applications include:
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