If you have young children like I do, you've read the story of the "Little Red Hen." In case you haven't recently read this page turner, a hen in the barnyard wants to make some bread, has trouble motivating the other animals to help, makes it herself and then has lots of hungry friends. Since the most valuable things we learn in life are often learned in kindergarten, I suggest the Little Red Hen has deeper meaning. In her quest to provide bread for the barnyard, she encounters passive resistance--"Everyone wants to eat the bread, but no one eats to bake the bread!" What the Little Red Hen didn't realize was that like most of us, she is living in an outcome-based barnyard, where results matter most.

Barnyard animals don't have time to create bread from scratch, they just want to be fed. The Little Red Hen would be better served to get some helpers and explore using bread baking mix or outsource the bread production altogether. In data warehousing, helpers cut development time and maximize results by focusing knowledge and effort on the value-added contributions.

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