Business intelligence (BI) is changing drastically because of five important trends that are reshaping the role BI plays in the business and in the IT infrastructure. They are not going away; and we will have to adapt BI to them if we want it to continue to be an important business tool.

The first trend is the proliferation of BI analytics into vendor software for customer relationship management (CRM), enterprise resource planning (ERP), supply chain management (SCM) and many other software applications. For many business executives, this challenges the need for BI as a separate capability. If they get analytic capabilities with their application investment, a separate data warehouse and analytic technology seem like an additional and unnecessary expense. The idea here is that BI is simply an analytic capability.

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